What's in a name? that which we call a rose by any other name would smell as sweet....
So says Juliet according to Shakespeare.
But in our society - names do matter. Both personally and professionally. Many parents agonize over what to name their children and we even obsess over what to name our pets!
As I was looking into registering a new domain I began thinking about business names, add that to a great discussion by some of my friends as one gal was attempting to formulate her jewelry business name.....and it left me with a lot of meat to chew on.
One thing that I came across in my travles online looking at names which I thought would be pertinent to this group in particular was the idea of gender associated with business. Since we are all "ladies" I wondered if using our given name as our business name (which is recommended by a lot of people) would have particular pros or cons. I know a few women jewelers who use their two first initials followed by last name and I wondered if it was intentional due to gender.
Are women generally accepted in the industry? As much as a man? More so? Less?
So this post is really asking several questions:
What is your business name and how did you decide on it?
Do you believe the jewelry industry is gender biased?
Please use the comments to offer your thoughts.
~Janice
5 comments:
Just found your blog, and I wish that I lived nearer... I call myself an artisan, my "business" name, Fineartisanry, combines my name with what I do. I haven't found that being a woman has had a negative impact on my life as a thingmaker. Though there are times I wish that I had the stronger arms and shoulders of some of my blacksmith friends, they would have difficulty doing the tiny cloisonne pieces I love to make...
I chose to use my nickname for my business. I agonized over using my first and last name or my first and middle name (Laurel Jane) but I wanted to create more of a brand so I went with my nickname- lolojane. It's still me and I feel like I'm not limiting myself to jewelry only, but can have a whole accessory line! I guess it may depend on where you see your business going. =)
It is very difficult to choose the "right" name for your business and your website. In purchasing my new domain name, I decided to simplify my business name, as it was easier to type, and easier to read. Still working it all out.
Bodil
Bautiful work.
Congratulations
Bautiful work.
Congratulations!
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