Wednesday, August 6, 2008

What's in a name?

What's in a name? that which we call a rose by any other name would smell as sweet....

So says Juliet according to Shakespeare.

But in our society - names do matter. Both personally and professionally. Many parents agonize over what to name their children and we even obsess over what to name our pets!

As I was looking into registering a new domain I began thinking about business names, add that to a great discussion by some of my friends as one gal was attempting to formulate her jewelry business name.....and it left me with a lot of meat to chew on.

One thing that I came across in my travles online looking at names which I thought would be pertinent to this group in particular was the idea of gender associated with business. Since we are all "ladies" I wondered if using our given name as our business name (which is recommended by a lot of people) would have particular pros or cons. I know a few women jewelers who use their two first initials followed by last name and I wondered if it was intentional due to gender.

Are women generally accepted in the industry? As much as a man? More so? Less?

So this post is really asking several questions:
What is your business name and how did you decide on it?

Do you believe the jewelry industry is gender biased?

Please use the comments to offer your thoughts.